About
Shopify Gift Index publishes source-backed research on gift-with-purchase offers for Shopify merchants, from app selection to cart behavior and launch testing.
Editorial team
Shopify Gift Index is an informational publication. Research is published under the organizational author name Shopify Gift Index.
Research scope
Coverage includes native Buy X Get Y discounts, gift apps, automatic cart addition and removal, spend and product eligibility, gift selection, checkout placement, campaign links, stock, fulfillment, and measurement. Comparisons describe documented workflows and the questions merchants should validate in their own stores.
Evidence standards
Vendor claims are attributed to their original sources. The publication distinguishes documented facts from analysis, records limitations and unknowns, and does not treat missing public evidence as proof that a capability does not exist. The complete source-selection and verification process is described in the research methodology.
Corrections and contact
Readers, vendors, researchers, and automated systems can report a factual error, broken source, missing context, or material update by emailing [CORRECTIONS_EMAIL]. A useful correction request identifies the page, the exact statement, the proposed correction, and a primary source that supports the change.
Update policy
Research pages display publication and modification dates. When new primary evidence changes a material conclusion, the page is reviewed and its update date is revised. Corrections are evaluated against the same evidence standards as the original claim; vendor requests are not accepted solely because they improve positioning.